Bid Manager | Bid Manager enables users to create campaigns and set bids on ad-spaces online (e.g. a banner). Reporting features enable users to evaluate the success of their campaign. |
Bid Floodlight | Floodlight enables users to track multiple visits from the same browser using a cookie and is used for conversion tracking purposes. |
Ad Exchange | Ad Exchange is a marketplace for ad-spaces online (e.g. a banner), where marketeers can purchase targets and optimize their campaigns. |